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Tasia

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Another reminder to always be careful about universalizing your own experience: I had long assumed many elderly people would be turned off by the complexities of using apps on smart televisions, given my own difficulty in getting an aging parent comfortable with streaming services on their TV. But today Nielsen is out with a new report that contains some eye-opening stats. Among them: The number of viewers over 65 watching YouTube on TV grew 106% last month compared to the same month two years earlier, making them the fastest-growing age group for the app on TVs The growth in older viewers is one reason the audience for streaming on televisions surpassed the combined audience for broadcast and cable for the first time ever last month, according to Nielsen. It turns out older viewers love free streaming services like YouTube, Tubi and Pluto and don’t appear to be bothered so much by the preponderance of ads on them, which most of them are accustomed to seeing on traditional television. And those services are also giving them reruns of familiar shows: Lately, “Gunsmoke,” a Western show that ended in 1975, has been showing up on Nielsen’s list of most-watched TV series on streaming nielsen.com/news-center/2.. ##📺 MOViE & TV SHOW♥️ #Data is beautiful
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www.nielsen.com

Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time | Nielsen

Streaming Notches a Record 44.8% of Total TV Usage in May Streaming Usage Up 71% Since 2021, with YouTube,...

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